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The Future Belongs To Organizations That Know How To Shift Behavior.

The Missing Piece in Your Strategy

Most strategies don’t fail for lack of vision. They fail in the gap between what they plan and what people actually do. When strategy stops at the plan and doesn’t integrate the organizational and individual changes needed, strategy fails.

Are you falling into one of these traps?

  • Strategies built in isolation from the lived experience of customers and teams.
  • Leadership teams not addressing the group dynamics and internal incentives that reinforce the status quo.
  • Plans rolled at with fanfare, believing that information alone will change behavior.
  • Execution being treated as compliance instead of commitment.

When you launch new initiatives with fanfare, and then the “solution” doesn’t stick, your employees grow skeptical. Another initiative. Another document. Another failure. This hamster wheel of strategy erodes trust and your team disengages.

Shift Group Consulting is a strategy and change agency that helps leaders avoid these traps and bridge the strategy–execution gap.

Unstick Your Strategy: Our Approach

Strategy only works when people move together.

The Shift Method moves organizations from discovering the real challenge, to aligning leaders around what must be true, to activating coordinated behavior, and sustaining progress until it becomes culture.

Discover the Reality Beneath the Plan
In the Discover stage, we uncover what’s really shaping performance—through research, listening, reframing, and diagnosis. This step exposes blind spots and identifies the few forces that truly matter, so your strategy starts from truth, not hope.  

Align People Around What Must Be True
Strategy becomes actionable when people see themselves in it. In Align, we build clarity and commitment around vision, goals, purpose, and identity—then translate these into shared beliefs and ownership. We help you articulate What Must Be True for success and ensure that leaders understand their specific role in making those conditions real.  

Activate Strategy Through Behavior
Plans don’t move organizations—behaviors do. In Activate, we codify commitments into the SHIFT Playbook, define 90-day goals, design accountability rhythms, and shape communication that reinforces progress. Teams leave this phase knowing not just what they’re doing, but how they’ll do it together.  

Sustain Momentum Until It Becomes Culture
Long-term success requires consistency, not intensity. Sustain keeps strategy alive through cadence and rhythm: Shift Pulse check-ins, leadership coaching, modeling behavior, performance monitoring, and rapid problem-solving. We help leaders reinforce the habits and norms that turn strategy into the way the organization works—every day, in every part of the system.  

The result: clarity of purpose, cohesion of effort, and a renewed belief that your people can execute.

Our System of Coherent Actions

Shift’s methodology bridges the gap between knowing and doing through three integrated tools:

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Shift Sprint

A focused, facilitated process to rapidly frame and diagnose the right problem, accelerate prioritization and choices, and secure the core commitments required to execute the strategy. By defining What Must Be True and the Must Have behaviors for success, we ground the broad strategy in observable actions.

→ Outcome: Shared understanding, prioritized opportunities, and commitment to a guiding direction.

  
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Shift Playbook

Capture and communicate strategy in a simple and clear document that inspires change through purpose. Not a binder, but a two to three page summary that captures the problem, guiding principles, key results, core commitments, and action steps.

→ Outcome: A practical plan of action that connects vision to daily behavior.

  
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Shift Pulse

Keep momentum with checkpoints that sustain behavior change. Monthly leadership check-ins punctuated by quarterly strategic review workshops that dig into performance and the contextual and behavioral enablers and obstacles.

→ Outcome: Sustained momentum and measurable improvement in execution confidence and culture.

  

Together, these tools form a repeatable system that links insight to action, strategy to identity, and leadership to behavior.

What We Believe

 

TOUCH

Insights reduce waste.

Insights reduce waste.

The lived experience of consumers, customers, and employees holds the key to breakthrough insight and avoids costly rework.
TOUCH

Strategy is behavior.

Strategy is behavior.

Plans don’t create change — people do. Alignment and identity drive lasting performance.
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Process is work, not waste.

Process is work, not waste.

Intentional and disciplined process produces great decision making. Processes can be rapid and agile, but there is no short cut.

Start with a Shift Diagnostic

Before you launch the next initiative, find out what’s really standing between your strategy and success.

The Shift Diagnostic quickly assesses readiness, alignment, and belief across your leadership team and gives you a clear picture of where to focus next.
Schedule Your Diagnostic

Ready To Get Unstuck?

Do you yearn to feel the palpable shift from passive agreement to active ownership? Ready to replace cynicism or fatigue with the sense of possibility? Schedule a Clarity Call. We’ll explore your challenges and uncover how we can give you the confidence that you’re solving the right problems and the experience of pride as your leaders break through the status quo.
Schedule a Clarity Call